Fiera Foods Company has maintained a long tradition of sound and simple practices. The company recognizes the importance and value of ethics and business integrity and also believes these principles are critical to long-term results due to their reliability.

2003 was another successful year for both Fiera Foods and Bakery Deluxe Companies. As the parent company, Fiera Foods remains focused and committed to the growth of its business'. Its long-standing strategy is to build customer relationship in an effort to continue mutually successful programs with flawless execution. The company remains one of Canada's leading producers of bakery products with business across North America and overseas.

Fiera Foods has, and remains, committed to the highest standards with a capable and dedicated staff who continue to demonstrate their strive for excellence.

As we continue to grow our three operating facilities, a foundation has been already laid for a secure advancement in our future. Re-investing back into our companies continues to provide for improved productivity of our asset mix which remains key to sustaining our growth.

Our goal is a commitment to continuously improve performance through awareness, training, and education. Operations are conducted in a responsible manner with a priority on ensuring our food products, customers and employees are safe. As one of the few companies who registered for the Bioterrorism Act prior to the FDA's cut-off date, we continue to excel in external accredited auditors lists such as American Institute of Baking International; American Sanitation Institute; Silliker Incorporated, Guelph Food Technology Centre, and the Canadian Food Inspection Agency.

With these strengths and our proven record of performance, we believe a long-term future of quality growth is amid Fiera's horizon.